Did you know that investment in the European living sector is projected to reach €70-85 billion annually over the next five years? This staggering statistic, revealed in research conducted by Cushman & Wakefield, showcases the immense growth potential of the European real estate market.

In the survey, more than half of the respondents already allocate over 20% of their real estate portfolio to the living sector, and nearly 80% expect their investment in the sector to increase. This strong optimism is driven by demographic changes, lack of supply, and societal megatrends.

Additionally, the report highlights that the living sector now accounts for 22% of all real estate investment volumes in Europe, up from 6% in 2007. This signifies the growing significance and opportunities within the European living sector.

Investment Forecasts for the European Living Sector

Investor preferences play a crucial role in shaping the European residential market. According to a survey conducted by Cushman & Wakefield, the private rented sector (PRS) and purpose-built student accommodation (PBSA) are the areas where investor interest remains the strongest. Nearly all respondents are currently investing in PRS, while over half are investing in PBSA.

However, there is also a growing interest among investors in diversifying within the living sector. Various segments such as social/affordable housing, senior living, and co-living are expected to experience growth and maturity over the medium term. This indicates that investors are recognizing the potential for growth in different sub-sectors within the European living sector.

As investor preferences continue to evolve, the European living sector presents a range of investment opportunities. By diversifying their portfolios and exploring emerging sub-sectors, investors can capitalize on the growth and potential of the residential market.

Emerging Trends in European Property Investment

Real Estate
The European property investment market is experiencing significant emerging trends that are shaping the industry and influencing investment strategies. These trends reflect the evolving demands and preferences of investors, as well as societal changes and market dynamics.
  • Focus on Sustainability:
A notable emerging trend in European property investment is the increasing focus on sustainability. According to a survey conducted by Cushman & Wakefield, nearly 80% of respondents consider sustainability as a key objective in their investment portfolios. Investors are willing to pay a premium for properties that demonstrate strong sustainability characteristics, such as energy efficiency and environmentally friendly practices. This emphasis on sustainability aligns with the growing global concern for environmental issues and the recognition of the long-term value of sustainable real estate assets.
  • Impact of Changing Demographics:
The impact of changing demographics is another significant trend in the European property investment market. Investors are recognizing the influence of demographics on demand for residential properties. Nearly 90% of surveyed investors identified demography as a key driver of demand growth. This includes changing homeownership trends, such as the preference for renting rather than buying, and the increasing number of international students seeking accommodation. These demographic shifts contribute to the strong demand for Private Rented Sector (PRS) and Purpose-Built Student Accommodation (PBSA), making them attractive investment opportunities.

Private Rented Sector and Student Accommodation in Focus

The private rented sector (PRS) and purpose-built student accommodation (PBSA) are two sub-sectors of the European living sector that are receiving significant attention from investors. According to the Cushman & Wakefield survey, almost all respondents are currently investing in PRS, and over half are investing in PBSA. This indicates a strong investor interest in these sub-sectors due to factors such as high demand, favorable rental yields, and demographic drivers. These sub-sectors are expected to continue attracting investment and experience further growth in the European residential market.

Price Dynamics and Affordability Concerns in Property Investment Europe

When considering property investment in Europe, it is essential to take into account price dynamics and affordability concernsEconomic uncertainty can significantly impact housing prices and the affordability of properties. Factors such as economic downturns, inflation, and changes in interest rates can influence pricing dynamics in the European real estate market, making it imperative for investors to closely monitor economic indicators and market trends.

Economic uncertainty can create fluctuations in housing prices, potentially affecting the profitability and viability of property investments. Investors need to assess the risks associated with economic uncertainty and factor them into their investment decisions. By keeping a close eye on economic conditions and analyzing price dynamics, investors can make informed choices that align with their investment goals and risk tolerance.

Affordability concerns in the European property market can also impact investment decisions. As housing prices rise, the affordability of properties may decrease, making it more challenging for potential buyers or tenants to enter the market. This can have implications for rental yields and property demand, influencing the performance and profitability of investments.

To mitigate affordability concerns, investors can explore opportunities in emerging or undervalued markets where properties may be more affordable. Conducting thorough market research and identifying markets with potential for growth can help investors find properties that offer better affordability and higher return potential.

The Resurgence of Strategic Markets

The European commercial real estate market is experiencing a resurgence in strategic markets. Investors are recognizing the potential for growth and returns in these markets, leading to increased investment activity.

The United Kingdom’s market is highlighted as an investment hotspot, attracting international capital due to discounted pricing levels and high return potential. GermanySpain, and the Netherlands are also gaining attention from international investors.

Anticipated inflows of capital from countries such as the United States, Israel, Japan, and Taiwan further contribute to the attractiveness of these strategic markets. Economic revival, interest rate cuts, and attractive pricing levels drive favorable investment opportunities in these countries.

High Potential Sub-sectors within the European Living Sector

Within the European living sector, there are high potential sub-sectors that present unique investment opportunities. Two sub-sectors that are gaining attention from investors are senior living and co-living spaces. The aging population and changing lifestyles contribute to the growing demand for senior living options. With an increasing need for communal living arrangements among younger generations, co-living spaces are also experiencing significant growth.

Additionally, social and affordable housing is recognized as a promising growth vector within the European living sector. The demand for affordable housing solutions is driving investment in this sub-sector as governments and organizations work towards addressing the housing affordability crisis. Investing in social and affordable housing can provide both financial returns and social impact.

Investors looking to capitalize on emerging trends and meet the evolving needs of the European market should explore these high potential sub-sectors. Senior living, co-living spaces, social housing, and affordable housing present opportunities to contribute to the growing demand and make a positive impact in the vibrant European living sector. 

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